MB
Open to Product Owner roles across Europe

Building user-centric SaaS products that solve real business problems.

Product Owner with 5+ years of product management experience and 9+ years of customer-facing experience. Experienced in Product Strategy, Agile Delivery, Product Roadmapping, Stakeholder Management, and AI-assisted product development. Successfully delivered 100+ features across multiple SaaS products contributing to over $3M ARR.

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5+
Years in Product
9+
Customer-facing
100+
Features shipped
$3M+
ARR contributed

About

A Product Owner who turns customer insight into shipped value.

I combine 5+ years of Product Management with nearly a decade of customer-facing experience. That mix shapes how I discover problems, prioritize, and ship SaaS products that customers actually adopt.

Customer-first thinking

9+ years customer-facing — I keep users at the centre of every roadmap decision.

Product mindset

Outcomes over output. Every feature ties back to a measurable business result.

Agile leadership

Facilitating Scrum teams that ship predictably and improve every sprint.

Cross-functional collaboration

Bridging engineering, design, sales and leadership around a shared vision.

Data-driven decisions

Tableau dashboards and behavioral data guide prioritization, not opinions.

AI-assisted product

Using LLMs to accelerate discovery, spec writing and competitive analysis.

Core Expertise

The disciplines I bring to a product team.

Product Strategy

Aligning product vision with measurable business outcomes.

Product Roadmapping

Sequencing bets that balance impact, effort and risk.

Product Lifecycle Management

From discovery to launch, iteration and sunset.

Agile & Scrum

Facilitating ceremonies that ship value every sprint.

Stakeholder Management

Bridging engineering, design, sales and leadership.

User Story Writing

Clear acceptance criteria engineers can build against.

Backlog Prioritization

Impact-first sequencing using RICE, MoSCoW and data.

Market Research

Insight-driven positioning grounded in real user needs.

Competitive Analysis

Finding whitespace in crowded product categories.

KPI & OKR Tracking

Outcome-based measurement, not vanity metrics.

Data-driven Decisions

Tableau dashboards that inform every roadmap call.

Customer Journey Mapping

Turning friction into shipped improvements.

AI-assisted Product Dev

Using LLMs to accelerate specs, research and delivery.

Experience

Professional journey.

  1. Product Owner

    ParticleByte BV Rotterdam, Netherlands (Remote)

    July 2021 – Present

    E-commerce SaaS · Digital Marketplace Tools

    • Owned end-to-end product lifecycle for multiple SaaS tools in the Amazon and Bol.com seller ecosystem, contributing to $3M+ ARR.
    • Defined and executed the product roadmap, translating business goals into a well-prioritized backlog based on impact and feasibility.
    • Led delivery of 100+ features across 4 products with engineering, QA and design teams.
    • Designed and launched a Bol.com advertising automation tool from scratch — automated bid management and campaign optimization.
    • Set quarterly OKRs and tracked KPIs via Tableau to guide sprint-level prioritization.
    • Facilitated all Agile Scrum ceremonies: planning, stand-ups, reviews and retrospectives.
    • Proposed 40+ new features from independent market and competitive research to improve product-market fit.
    • Leveraged AI-assisted tools (ChatGPT, Claude) for spec writing, competitor analysis and workflow automation.

  2. Graduate Researcher — MS Banking & Finance

    International Islamic University Malaysia Kuala Lumpur, Malaysia

    Jan 2019 – Apr 2021

    Higher Education & Research

    • Completed full-time program with 3.7/4.0 GPA (Dean's List x3).
    • Led quantitative research on financial markets, delivering data-driven strategic insights.
    • Managed end-to-end scope, analysis and delivery for capstone initiatives.

  3. Sr. Customer Relations Executive

    Zikra Publishers New Delhi, India

    May 2017 – Nov 2018

    Publishing & Media

    • Owned end-to-end client and partner relationships across editorial, sales and operations — the voice of the customer.
    • Maintained ~98% CSAT across multi-channel support with strict SLA compliance.
    • Built a knowledge base and FAQ system that reduced repetitive inbound queries by ~30%.
    • Translated customer feedback into actionable recommendations for platform and service improvements.

Featured Projects

Selected product work.

Detailed case studies of products I've owned and shipped.

Project 1

E-COMMERCE SAAS (AI-POWERED PPC AUTOMATION FOR BOL.COM SELLERS)

Madbot.ai

Madbot.ai is an AI-powered PPC automation platform built for sellers on Bol.com, the largest online marketplace in the Netherlands and Belgium. The platform helps sellers automate campaign creation, optimize bids, manage keywords, and improve advertising performance through intelligent automation and AI-driven recommendations. As one of the founding Product Owners, I was involved from the product's inception through launch and post-release growth, helping transform an idea into a production-ready SaaS platform.
Problem
Advertising on Bol.com required sellers to manually create campaigns, optimize bids, manage keywords, and monitor performance. Existing workflows were time-consuming, difficult to scale, and lacked intelligent automation, making it challenging for sellers to maximize advertising performance efficiently. The objective was to build a modern AI-powered platform that simplified campaign management while enabling sellers to achieve better advertising outcomes with significantly less manual effort.
SOLUTION
I helped define the product vision, roadmap, and feature strategy from the ground up, working closely with stakeholders and engineering throughout the development lifecycle. I led Agile delivery across a seven-member engineering team, ensuring features were delivered on time and met business objectives. Beyond product delivery, I personally onboarded new customers through live product demonstrations, gathered customer feedback to influence future development, and managed post-launch support, maintenance, and backlog prioritization to ensure continuous product improvement.
My Role
Product Owner Responsibilities • Defined the product roadmap from concept to launch. • Managed Agile delivery across a 7-member engineering team. • Prioritized and maintained the product backlog. • Wrote user stories and acceptance criteria. • Coordinated sprint planning and release management. • Collaborated closely with frontend, backend, and AI engineers. • Conducted functional QA and release validation. • Delivered live product demonstrations to prospective customers. • Onboarded new users and collected customer feedback. • Managed post-launch support and maintenance. • Oversaw issue tracking and backlog management in JIRA. • Reported progress and roadmap updates to stakeholders.
Tech Stack
Backend: Laravel Frontend: Next.js Sync Services: Python Database: PostgreSQL Project Management: JIRA Marketplace Integration: Bol.com Retailer API Product Type: AI-powered SaaS Platform
Key Features
• AI Campaign Creation (MAD AI) • Bid Finder • Bid Optimizer • Keyword Research • Keyword Adder • Keyword Remover • Automated Campaign Management • AI-driven Bid Optimization • Performance Dashboard • Campaign Performance Monitoring • Budget Optimization • Bulk Campaign Operations • Smart Keyword Recommendations • Automated PPC Workflows • Continuous Campaign Synchronization • Customer Onboarding Dashboard • Product Maintenance & Continuous Feature Releases
Business Impact
• Successfully launched a greenfield SaaS product from concept to production. • Led delivery across a 7-member cross-functional engineering team. • Established Agile product management processes from the beginning of development. • Personally onboarded customers through product demonstrations, accelerating user adoption and collecting valuable product feedback. • Built a continuous feedback loop that informed roadmap prioritization and feature enhancements. • Managed post-launch product maintenance, ensuring stable releases and ongoing improvements. • Delivered AI-powered automation that significantly reduced the manual effort required to manage advertising campaigns on Bol.com.
Challenges
Building a completely new SaaS platform required balancing rapid feature delivery with long-term scalability and product quality. One of the biggest challenges was coordinating multiple engineering disciplines, including Laravel backend development, Next.js frontend development, Python-based synchronization services, and third-party marketplace integrations—while continuously validating product assumptions through customer feedback. Ensuring seamless synchronization with the Bol.com platform and maintaining a smooth onboarding experience for new users were also key priorities throughout development.
Lessons Learned
This project strengthened my expertise in: • Building products from concept to market launch. • Defining MVPs and long-term product roadmaps. • Leading cross-functional Agile teams. • Managing customer onboarding and product adoption. • Prioritizing roadmap decisions based on user feedback. • Coordinating complex technical integrations across multiple technologies. • Balancing innovation with operational stability in a SaaS environment. • Scaling products through continuous delivery and iterative improvement.
Project 2

E-COMMERCE SAAS (AMAZON SELLER TOOLS)

AMZ Alert

AMZ Alert is a SaaS monitoring platform built for Amazon sellers, brands, and agencies to protect their listings and revenue. The platform continuously monitors critical marketplace events—including Buy Box ownership, listing health, pricing changes, keyword rankings, hijackers, and competitor activity—and delivers real-time alerts so sellers can respond before losing sales. During my tenure, the product evolved from a basic monitoring solution into a feature-rich platform capable of serving larger agencies and enterprise customers through advanced alerting, integrations, and multi-user collaboration.
Problem
The Amazon seller software market had become increasingly competitive, with established tools such as Amalytix, AMZMonitor, DataHawk, Helium 10, and Jungle Scout offering overlapping functionality. AMZ Alert needed to differentiate itself by delivering more intelligent monitoring, enterprise-ready collaboration features, and workflow integrations while modernizing an aging technical foundation. At the same time, the platform had to scale without disrupting existing customers.
SOLUTION
I led product discovery through customer interviews and competitor analysis to identify high-impact opportunities that would differentiate AMZ Alert in a crowded market. I then prioritized a roadmap focused on advanced alerting, enterprise-ready collaboration (multi-user orgs, role-based permissions), and workflow integrations (Slack, Airtable, ClickUp) — while coordinating a parallel backend modernization and database migration to keep the platform scalable and reliable as we grew.
My Role
Product Owner I owned the product lifecycle from discovery to delivery by: • Conducting market and competitor analysis • Interviewing customers to identify pain points and validate product ideas. • Creating and prioritizing the product roadmap. • Writing user stories and acceptance criteria. • Managing the backlog in JIRA. • Working daily with one frontend and one backend developer. • Leading sprint planning and release coordination. • Performing functional QA and regression testing before releases. • Managing post-release issues and assigning support tickets. • Coordinating directly with stakeholders throughout the development lifecycle.
Tech Stack
Backend: .NET / .NET Core Frontend: JavaScript Project Management: JIRA, Confluence Integrations: Slack, Airtable, ClickUp Platform: Amazon Seller SaaS
Key Features
• Advanced Buy Box Alerts • Leech Alerts • Listing Health Alerts • Organic Rank Change Alerts • Pricing Change Alerts • Keyword Monitoring Enhancements • Slack Notifications • Airtable Integration • ClickUp Integration • Multi-user Organizations • Role-based User Permissions • Enterprise Account Support • Advanced Monitoring Rules • Improved Alert Configuration • Enhanced Reporting • Performance Improvements • Platform Modernization • Additional marketplace monitoring enhancements
Business Impact
• Grew the customer base by 5x after new features were releaed. • Reduced customer churn by approximately 50%. • Improved customer retention to 65–70%. • Enabled the platform to monitor 2,000+ Amazon ASINs. • Helped onboard larger agencies and enterprise customers through organization support and workflow integrations. • Delivered approximately 20 major features that significantly strengthened the product's competitive position. • Contributed to multiple-fold revenue growth as the customer base expanded.
Challenges
One of the most significant challenges was modernizing the platform while maintaining service reliability. The backend was running on an outdated .NET version that required extensive refactoring. In parallel, the engineering team executed a database migration to improve scalability. As Product Owner, I coordinated planning, prioritization, testing, and release management to ensure these infrastructure changes were deployed with minimal downtime and virtually no disruption to customers.
Lessons Learned
This project reinforced several important product management principles: • Direct customer interviews uncover opportunities that competitor analysis alone cannot. • Successful enterprise SaaS products require both powerful features and seamless collaboration workflows. • Infrastructure modernization is as critical to long-term product success as customer-facing functionality. • Careful prioritization allows small teams to compete effectively against much larger competitors. • Product discovery should be driven by measurable customer problems rather than assumptions.
Project 3

E-commerce SaaS (Amazon Merch on Demand Research & Automation)

MerchNinja

MerchNinja is a SaaS platform built for Amazon Merch on Demand sellers to research profitable niches, discover trending keywords, monitor trademarks, analyze product demand, and identify new design opportunities. The platform enables print-on-demand businesses to make informed product decisions, reduce research time, and launch designs with greater confidence. During my involvement, the platform evolved beyond research by introducing workflow automation, marketplace insights, and planning tools that helped sellers streamline both product research and publishing.
Problem
The Amazon Merch ecosystem was becoming increasingly competitive, with established tools such as Merch Informer, Helium 10, Jungle Scout, and DataHawk continuously introducing new capabilities. To remain competitive, MerchNinja needed to: • Expand beyond basic product research. • Deliver more actionable insights for sellers. • Improve workflow efficiency. • Modernize the user experience. • Differentiate itself through unique planning and automation features.
SOLUTION
Working alongside the Lead Product Owner, I helped shape the product roadmap through competitor research, customer feedback, and feature discovery. I coordinated feature delivery from planning to release, ensured quality through hands-on QA, managed development timelines, and communicated progress directly with stakeholders. I also collaborated with the website design team during the redesign of the MerchNinja website, helping deliver a modern customer experience that better represented the platform's growing capabilities.
My Role
Associate Product Owner Responsibilities • Assisted in defining the product roadmap. • Conducted competitor and market research. • Suggested new product features based on industry trends and customer needs. • Managed backlog prioritization in JIRA. • Coordinated sprint planning and feature delivery. • Worked directly with four developers within a six-person engineering team (three backend and two frontend developers overall). • Performed functional QA and regression testing. • Managed stakeholder communication and project reporting. • Coordinated post-release support activities. • Worked with designers during the redevelopment of the MerchNinja marketing website.
Tech Stack
Frontend: Angular Backend: Nest.js Project Management: JIRA Payments: Chargebee Integrations: Keepa API, PrettyMerch Platform: Amazon Merch on Demand SaaS
Key Features
• Advanced niche research • Product trend discovery • Trademark monitoring • Keyword research • Market Sentiment dashboard • Best Seller Rank (BSR) dashboard • Event & Holiday Calendar for seasonal product planning • PrettyMerch integration enabling bulk publishing workflows • Keepa integration enhancements • Public Favorites • Dashboard redesign • Improved navigation and user experience • Infinite scrolling • Static navigation sidebar • Performance improvements • Website redesign • Product roadmap and version history pages
Business Impact
• Supported a platform serving 1,500+ users. • Successfully coordinated product delivery over 14 months. • Helped transform MerchNinja from a research-focused application into a more complete workflow platform through planning and automation features. • Contributed to the launch of a redesigned website that strengthened the product's market presence. • Improved release quality through structured QA and Agile delivery practices. • Delivered continuous feature enhancements that helped the platform remain competitive in the Amazon Merch ecosystem.
Challenges
Balancing continuous feature delivery with long-term product improvements was one of the biggest challenges. The team simultaneously worked on new research capabilities, automation features, UI improvements, third-party integrations, and a complete website redesign. Coordinating these initiatives across multiple developers while maintaining release quality required careful prioritization, communication, and sprint planning.
Lessons Learned
This project strengthened my experience in: • Product discovery through market and competitor research. • Coordinating cross-functional Agile teams. • Translating customer feedback into roadmap priorities. • Managing product releases from planning through QA. • Collaborating with engineering, design, and stakeholders simultaneously. • Building products that combine research, automation, and workflow optimization to deliver greater customer value.
Project 4

E-COMMERCE SAAS (BOL.COM PPC CAMPAIGN MANAGEMENT & AUTOMATION)

Adyard

Adyard is a PPC campaign management and automation platform built for Bol.com sellers, helping businesses optimize advertising performance through intelligent rule-based automations, keyword management, bid optimization, and centralized campaign management. The platform empowers sellers and agencies to automate repetitive advertising tasks while maintaining greater control over campaign performance. My primary focus was on project management, delivery coordination, release management, and quality assurance, ensuring the platform evolved through reliable feature releases and continuous product improvements.
Problem
Managing advertising campaigns across multiple products and stores on Bol.com required sellers to manually adjust bids, monitor keyword rankings, create automation rules, and optimize campaigns. As the platform matured, there was increasing demand for scalable automation, better campaign visibility, and advanced management capabilities for agencies and larger sellers, while maintaining platform stability through continuous releases.
SOLUTION
I coordinated project execution across a three-member engineering team, ensuring product enhancements were delivered on schedule while maintaining quality through structured QA and release management. Working closely with developers and stakeholders, I managed sprint planning, backlog prioritization, production support, and feature delivery, helping transform customer requirements into reliable product releases.
My Role
Project Manager / Associate Product Owner Responsibilities • Managed Agile delivery across a 3-member engineering team • Planned and tracked sprint execution • Prioritized development backlog in JIRA • Coordinated feature releases • Performed functional QA and regression testing • Managed bug triage and production issues • Worked closely with developers to clarify requirements • Facilitated communication between stakeholders and engineering • Coordinated post-release maintenance and product improvements • Assisted with roadmap planning and delivery prioritization
Tech Stack
Backend: Laravel Frontend: Next.js Sync Services: Python Database: PostgreSQL Project Management: JIRA Marketplace Integration: Bol.com Retailer API
Key Features
• Organization-Level Dashboard • Bulk Rule Set Management • Rule-Based Campaign Automation • Keyword List Creation & Management • Bid Dayparting • Keyword Rank Tracking • Rank-Based Campaign Automation • Advanced Campaign Rules Engine • PPC Performance Dashboard • Automated Bid Optimization • Bulk Campaign Operations • Campaign Monitoring • Production Stability Improvements • Continuous Feature Releases
Business Impact
• Successfully coordinated delivery across a 3-member engineering team. • Improved release quality through structured QA and regression testing. • Delivered continuous product enhancements using Agile methodologies. • Helped expand the platform's automation capabilities for professional sellers and agencies. • Maintained product stability while supporting ongoing feature development and production maintenance.
Challenges
Balancing ongoing maintenance with continuous feature delivery required careful prioritization and release planning. As the platform introduced increasingly sophisticated automation features, coordinating development, QA, and production releases became essential to ensure new functionality integrated seamlessly with existing campaign management workflows while minimizing disruption for customers.
Lessons Learned
This project strengthened my expertise in: • Agile project management • SaaS release management • Cross-functional team coordination • Product quality assurance • Bug triage and prioritization • Stakeholder communication • Continuous product delivery • Managing rule-based automation platforms

Skills & Tools

Tools, methods and domains I work in.

Product

Product Discovery

  • Customer Discovery
  • Customer Interviews
  • Market Research
  • Competitor Analysis

Product Strategy

  • Product Vision
  • Prioritization
  • Backlog Management
  • Feature Prioritization
  • Release Planning
  • MVP Definition
  • Product Backlog Refinement

Requirements

  • Acceptance Criteria
  • Requirement Gathering
  • Functional Specifications
  • Business Requirements
  • Process Mapping

Agile

  • Scrum Ceremonies
  • Sprint Reviews
  • Sprint Retrospectives
  • Agile Coaching

Metrics

  • Product Analytics
  • Data-Driven Decision Making
  • Customer Feedback Analysis

Leadership

  • Stakeholder Management
  • Cross-functional Leadership
  • Team Leadership
  • Client Communication
  • Decision Making
  • Risk Management

Tools

  • Jira
  • Confluence
  • Tableau
  • Figma
  • GitHub
  • Notion
  • Trello
  • Microsoft Office
  • Slack
  • ClickUp
  • Airtable
  • Miro
  • Google Analytics
  • Postman
  • Chargebee
  • Stripe
  • Featurebase
  • Loom

AI

  • ChatGPT
  • Claude
  • Gemini
  • AI Prompt Engineering
  • AI-assisted Product Development
  • AI Product Strategy
  • AI-assisted QA

Domains

  • SaaS
  • E-commerce
  • AdTech
  • Amazon Seller Ecosystem
  • Digital Marketplaces
  • B2B
  • B2C

Education

Academic background & certifications.

MS, Banking & Finance

Jan 2019 – Apr 2021

International Islamic University Malaysia

Executive MBA, Operations Management

Mar 2016 – Apr 2017

NIBM Institute

BA, Economics

Mar 2010 – May 2013

Aligarh Muslim University

Certifications

  • Tableau Desktop Certified
  • Adobe Premiere Pro
  • Generative AI
  • Python for Data Analysis

Achievements

Highlights & recognition.

Career milestones, awards and outcomes from a decade of customer-facing and product work.

Achievement 1

3 Promotions in 18 Months

Promoted from Scrum Assistant → Associate Product Owner → Product Owner within 18 months after consistently delivering successful SaaS products and leading cross-functional development teams.

3 Roles • 18 Months

Achievement 2

Scaled AMZ Alert 5×

Led product strategy and delivery of 20+ major features, helping grow AMZ Alert from approximately 500 to over 2,500 customers while reducing churn and strengthening enterprise adoption.

5× Customer Growth

Achievement 3

Leadership Promotion at Avembsys

Promoted from Customer Support Executive to Customer Service Officer within one year, leading a team of 13 customer support professionals and overseeing daily service operations.

13 TEAM MEMBERS LED

Achievement 4

Best Employee Award

Recognized as Best Employee of the Year (2014) at Avembsys for outstanding performance, customer service excellence, and leadership potential.

Company Recognition

Achievement 5

Dean's List Scholar

Achieved Dean's List recognition for three consecutive semesters during my Master's degree in Islamic Banking & Finance, demonstrating consistent academic excellence.

3 DEAN'S LIST HONORS

Achievement 6

Published Research

Published four academic research papers, including one in a Springer journal, contributing research in finance and economics.

4 Research Publications

Contact

Let's talk product.

Best way to reach me is email or LinkedIn — I typically reply within a day.

bilalasafkhan@gmail.comlinkedin.com/in/bilalkhan89+212-785578651
Fes, Morocco
Open to Product Owner / Senior PO roles across Europe. Remote-first and open to relocation.